About us

Since its inception in 2003, Awakening Music has grown into the world’s leading faith inspired and value driven award winning record label.

We identify artists with exceptional talent, invest in them and nuture them towards success. Awakening Music has launched and managed the artistic careers of Maher Zain and Sami Yusuf - two of the world’s most recognisable names in Muslim music.

We're powered by a unique eco-system that supports our diverse roster of talent via artist management, album and music video production, touring, public relations, strategic brand development and digital rights asset management.

Today, Awakening Music has over 56 million fans across its social media platforms and has amassed 6.8 billion views on YouTube. We've organised over 1,500 concerts in 64 countries and helped to raise £21 million ($25 million) for charitable causes.

Awakening Music was awarded the world’s best Muslim media company at an International Business Summit convened in partnership with Deloitte in Dubai.

In 2018, Deventi Group acquired majority stakes in Awakening Music.


Humood Alkhudher

Maher Zain

Mesut Kurtis